面對全球爭議、輿論及 OEM 廠商反對 NVIDIA 決定終止 GPP 合作夥伴計劃

    在 NVIDIA 網站的博客文章中正式宣佈,在 3 月初推出了一個全新的 GeForce Partner Program (GPP) 合作夥伴計劃,引起了全球轟動、爭議及輿論 ,當中更有不少廠商堅決反對,最終 NVIDIA 決定將結束此計劃。
    NVIDIA GeForce Partner Program (GPP)是對 NVIDIA 圖形處理器向 AIC 合作夥伴(如 EVGA、ASUS、GIGABYTE等)必須遵守計劃的所有銷售條款,要求AIC合作夥伴保留他們以NVIDIA GeForce GPU專用的以遊戲為中心的品牌 ( 例如 ASUS ROG、GIGABYTE Aorus、MSI Gaming等 ),從而限制這些品牌推出AMD Radeon GPU 繪圖卡,當中 ASUS 早前已決定取消以 “ASUS”品牌推出AMD Radeon產品,並建立了另一新的“AREZ”品牌。
    然而要實行此計劃非常困難,NVIDIA 退出 GPP 的主要原因並非擔心政府監管機構的反競爭商業行為指控,而是 Dell 及 HP 等原始設備製造商表明不會參與 GPP 計劃。此外,AMD在OEM行業中以合理價格提供予原始設備製造商,其中 Apple已佔有很大部份,因此不少大型 OEM 廠商未必會放棄與 AMD 合作加入 GPP 計劃。
    為了捍衛遊戲玩家的自由及利益,NVIDIA 決意宣佈 GPP 計劃將會結束,並公開了以下一篇博客文章:
    Pulling the Plug on GPP, Leaning into GeForce
    May 4, 2018 by JOHN TEEPLE
    A lot has been said recently about our GeForce Partner Program. The rumors, conjecture and mistruths go far beyond its intent. Rather than battling misinformation, we have decided to cancel the program. GPP had a simple goal – ensuring that gamers know what they are buying and can make a clear choice.
    NVIDIA creates cutting-edge technologies for gamers. We have dedicated our lives to it. We do our work at a crazy intense level – investing billions to invent the future and ensure that amazing NVIDIA tech keeps coming. We do this work because we know gamers love it and appreciate it. Gamers want the best GPU tech. GPP was about making sure gamers who want NVIDIA tech get NVIDIA tech.
    With GPP, we asked our partners to brand their products in a way that would be crystal clear. The choice of GPU greatly defines a gaming platform. So, the GPU brand should be clearly transparent – no substitute GPUs hidden behind a pile of techno-jargon.
    Most partners agreed. They own their brands and GPP didn’t change that. They decide how they want to convey their product promise to gamers. Still, today we are pulling the plug on GPP to avoid any distraction from the super exciting work we’re doing to bring amazing advances to PC gaming.
    This is a great time to be a GeForce partner and be part of the fastest growing gaming platform in the world. The GeForce gaming platform is rich with the most advanced technology. And with GeForce Experience, it is “the way it’s meant to be played.”

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